The White Hat Law Show - Episode 3 - Trademarks

Norred Law provides trademark infringement litigation and dispute services to the Dallas Fort Worth area, Texas and the U.S. Company names, brand names and the visual components that support them are extremely valuable intellectual property assets. Building brand awareness and a reputation for excellence in their fields are the lifeblood of many companies. Over time, consumers come to associate certain company names, logos, designs and colors with a level of quality or a particular lifestyle. When copycats attempt to cash in on the goodwill created by established brands, it can cut into the brand's market share and damage their reputations. Trademarks provide a way for companies to protect their logos, corporate colors and other distinctive information against unauthorized use by other parties. Though a trademark does not need to be registered with the United States Patent and Trademark Office, the federal Lanham Act provides for additional damages, including attorney fees. Owners of trademarks that might be predictably infringed should take the time to register them. If you have concerns about the potential misuse of your trademarked property, it is important that you seek the advice of an experienced Dallas-Fort Worth trademark infringement attorney as soon as possible.